Description: Google, Google Scholar and Wikipedia are emerging as favorite research designations among undergraduate students, while library resource usage seems marginalized. Is it really easier for students to find what they need on those free Internet sites? Where do they turn for help? How can libraries increase usage and relevancy? Are there new modes of instruction effective for the Net Generation? This talk explores the social nature of the web and advocates using social networking sites and student blogs to better understand and assist patrons. Blended Librarians need to add Web 2.0 technologies to their skill set, and this presentation will help get you started. Included will be strategies for assessment, marketing, reference assistance, and instructional opportunities. Find out how to expand your library's web presence and interact more directly with students.