Description: Librarians are just beginning to hear more about the concept of the user experience (UX). Many retail and service organizations, such as Starbucks and Disney, design user experiences in order to gain an edge on their competitors or develop strong customer loyalty. The key is differentiation. This webcast will present a general overview of user experience and address why it's important for libraries. Comparisons to the use of UX in the consumer market will be presented, as well as examples of how librarians can craft better user experiences.